Page 14 - ADITI 2018 Newsletter - Volume 2

Member Commendation

MR. PRATAP ASHER education. He has been on the board of Management
of Sri. Gujarati Vidhyalaya Association for 32 years.
Partner Jaypee General Agencies, Calicut, Kerala He is the Past President of the association. An active
member of Rotary Club of Calicut East since 1976, he
He is one of pioneer dental traders from Kerala having has held several posts in Rotary. Past Secretary, Past
started business in the year 1962. In the last 56 years President, three terms as Treasurer, three terms as
of business he has literally grown with dental Youth Service Chairman and GGR (District
profession. The entire dental profession knows him Governor's Group Representative).
as JAYPEE and his friends call him Asher. He is a
person with multifarious business activities. He He is also the Past President of Calicut Bhatia
strongly believes in innovation for import substitution. Mahajan, a registered society doing community
He introduced the “Jaypee “brand of ortho pliers, service and the Dakshin Bharat Bhatia Mitra Mandal ,
which changed the way Orthodontics was learnt in an NGO.
India because the entire Orthodontic student
community switched to the affordable “Jaypee” pliers. Asher is known for the in depth knowledge of the
Unlike the previous generation which entirely products he sells and is capable of repairing most of
depended on imported pliers. the dental equipments. In the years, Asher has
established a reputation for straight forwardness with
Then again he was the first to bring out India's own keen business acumen.
Latex Elastics under brand name “HP”. His elastics
become so popular that today hardly anybody imports
latex elastics.

He believes in the motto: “Applying innovations”, and
tru to his motto he has introduced new import
substitute products into the Indian dental market, viz.
Preformed bands, Laser welded face bows,
Orthodontic arch wires and Preadjusted edgewise
appliance brackets.

An active member of ADITI since its inception, hHe
has held the post of South zone Secretary and
President, as member of Central Executive two terms
and also was member of the panel for ADITI
constitution amendment and disputes conciliation
committee. In addition to ADITI he is an active
member of Malabar Chamber of Commerce since last
25 years and the All Kerala Chemists and Surgical
Dealers Association. A founder member of Kerala
Dental Dealers Association (KEDDA), he remains as
Advisor of KEDDATrade Fair since FOUR years

He was extremely involved in association activities of
Kozhikode District Cement Dealers Association
having held the office of Secretary for one term and
also President for six years until 2001. He was
honored by Sri. Nani Palkiwala, in 1996, then
Chairman of Associated Cement Cos.for his
meritorious service of 25 years as ACC stockist.

He has made active contribution in the field of